Barilla Reimagining

Reimagining a classic

This project was a rebrand of Barilla, focused on bringing new life to a familiar product through bold, playful, and more eccentric color choices. The goal was to shift the experience from traditional to expressive making the packaging feel as fun as the food itself.

Each element was designed to tell a story. The leaf insert shares the brand's origin, adding a sense of heritage, while the QR code on the base invites users to explore new recipes and interact with the product beyond the shelf.

A mix of storytelling, interaction, and visual identity designed to make pasta feel a little less ordinary.

#PackagingDesign #Branding #Rebrand #GraphicDesign #StudentWork DesignProcess FoodBranding