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10 years later..
If you told me 10 years ago I’d still be tinkering with random ideas and calling it a career, I probably would’ve laughed… and then gone back to taking something apart. Now that I’m nearing the end of college, I keep getting asked: “When did you know you wanted to go into UX?” I wish I had a deep, cinematic answer. I don’t. It was more like: my dog would not stop bothering me while I was trying to do homework… so I rigged a rotating laser pointer setup (questionable engineeri
Maddy Correa
Apr 281 min read


interactive installation
What if color could respond to you? 🎨 For this interactive installation, dots, I explored how movement, light, and color can come together to create a dynamic, responsive experience. As you move around the piece, the surfaces shift and overlap revealing new colors and subtle transitions in real time. What looks static at first becomes something constantly changing, shaped by your presence. Built using Arduino, sensors, and servos, this project bridges physical interaction wi
Maddy Correa
Apr 281 min read


Barilla Reimagining
Reimagining a classic This project was a rebrand of Barilla, focused on bringing new life to a familiar product through bold, playful, and more eccentric color choices. The goal was to shift the experience from traditional to expressive making the packaging feel as fun as the food itself. Each element was designed to tell a story. The leaf insert shares the brand's origin, adding a sense of heritage, while the QR code on the base invites users to explore new recipes and inter
Maddy Correa
Apr 281 min read


Having fun with Arduino
Side project: built an automatic candle snuffer using Arduino-based circuitry as a response to an everyday problem my roommate leaving candles unattended. A temperature-sensing system monitors heat in real time and, when a threshold is reached, automatically extinguishes the flame applying UX thinking to create a safer, more responsive everyday object at the intersection of design and technology.
Maddy Correa
Apr 281 min read
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